Luxury Brand Management

It is the promotion on the market of expensive goods and services, which have a special value for the buyer. They are prestigious, status, unique and not available to most consumers. Luxury goods include, for example, exclusive jewelry, perfumes and cosmetics, special food products, clothing and interior from leading fashion designers, luxury cars, fashionable real estate and much more. In the sphere of services the luxury segment is represented, first of all, by the restaurant and hotel business of the highest level of service. Often luxury goods and services are combined under one brand name, which is the brand. Knowledge of brand positioning technology in the marketplace leads to a significant increase and stabilization of revenues from the sale of goods or sale of services.

This is a specialist who is engaged in the promotion of luxury goods or services in the market. They know the basics of effective branding and have a full arsenal of marketing means to influence the consumer. Areas of expertise include: understanding of consumer behavior in the luxury market, ability to maintain customer loyalty, application of brand management methods in different luxury markets, understanding of the difference between mass-produced goods and premium or luxury goods, understanding of the specifics of branding, brand communications of luxury goods and services. The brand manager of luxury goods and services has up-to-date information about the luxury market. They are able to analyze its dynamics, predict the behavior of consumers and competitors. A specialist in this field can calculate the cost of creating a new brand and propose a strategy for bringing it to market, choose the most effective channels to promote an exclusive product or an expensive service, assess risks and minimize them. All this is highly valued by employers. The luxury goods and services brand manager has a good understanding of the audience of a particular brand. They can work in well-known Russian and international companies offering super-premium and luxury goods and services, in the marketing departments of fashionable trading houses, manufacturers and distributors of luxury goods. At the same time, they can become an entrepreneur themselves and create their own brand.

To become a student in the Swiss International Institute of Lausanne's undergraduate program "Bachelor of Arts in Business Administration, Major in Luxury Brand Management". The undergraduate luxury goods and services brand management program provides students with an introduction to luxury concepts and the marketplace and explores the origin, evolution, application and relevance of the product. Students will explore the luxury goods and services marketplace, its key buyers, and aspects of luxury brand management, from marketing to strategies for increasing finances. In the process, students will learn strategic decision-making approaches that will enable them in the future to better understand customer needs and successfully analyze the effectiveness of marketing activities of companies operating on a global scale. The program "Luxury goods and services brand management" includes lectures and group interactive seminars. In the course of training, cases are analyzed, problem situations are simulated, and many practical tasks are solved. Students exchange opinions, ideas and experience and learn global experience of luxury goods and services branding. Training takes place on the institute's own educational platform, which includes a website and a mobile application. Teachers actively use feedback channels, so the training is full and effective.

marketing management, personnel management, business communications, micro- and macroeconomics, international business, business ethics, entrepreneurship, business law, financial planning, Internet marketing, luxury goods and services market, corporate identity in the luxury sector, new business development, luxury product design, Luxury brand analysis and marketing strategies, fashion forecasting, brand management of luxury products and services, and more.

create and promote brands, manage business in their own country and in international collaborations, plan and conduct presentations of luxury goods and services, build relationships with clients, manage human resources, conduct business analysis and develop business models , build and manage your personal career trajectory, conduct negotiations.

leadership skills, organizational skills, critical thinking, strategic thinking, negotiation skills, ability to manage own time, stress resistance. Thanks to the knowledge and skills acquired during the program, graduates of the "Luxury Brand Management" program have entrepreneurial experience, are able to assess the financial feasibility of business projects and manage entrepreneurial activities in multinational firms. Graduates of the bachelor's program are awarded the qualification "Bachelor of Arts in Luxury Brand Management".

Graduates are in high demand in the job market and can immediately begin a career that matches their goals and interests. You will settle in any organizations related to the promotion of luxury goods and services. These are: domestic and foreign trading firms, trade missions, marketing departments of fashion trading houses, marketing departments of manufacturers and distributors of luxury goods, design studios.

brand manager, marketing manager, brand analyst, sales representative, consultant customer service specialist, Human Resources Specialist, business analyst, private entrepreneur.

The Institute has been included in the register of higher education institutions of the Canton of Vaud, which allows it to issue diplomas apostilled by the Municipality of Lausanne. In addition, SIIL has successfully undergone an external quality assessment of its educational services by the Swiss agency EDUQUA and has received a 5-star rating in the QS Stars rating system. SIIL is also approved as a member institution of the International Accreditation Council for Business Education (IACBE). Currently, SIIL is undergoing institutional accreditation with the ENQA-recognized accreditation agency IAAR, as well as program accreditation with the ENQA-recognized agency AQUIN, both based on the European Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG).

Switzerland is a multilingual country with national languages including German, French, Italian, and Romansh. It consists of 26 cantons, each of which may use different languages beyond the four official ones. Thanks to this linguistic diversity, there are no restrictions on the language of instruction in higher education institutions in Switzerland, allowing programs to be taught in any language. At SIIL, instruction is conducted in Russian and English, with plans to expand the range of languages offered in the future.

Tuition fees at SIIL are listed in euros, even though Switzerland uses the Swiss franc, because our institute attracts students from all over the world. The euro has been chosen as the primary currency for tuition payments due to its wide availability and convenience for international students. This makes the payment process easier for those living in European Union countries or in other regions where exchanging into Swiss francs may be more difficult. By offering payments in euros, SIIL aims to make financial transactions simpler and more accessible for its students, regardless of their location. We hope this approach makes the payment process easier and more convenient for all students.

To protect the personal data of our students, we are not permitted to disclose information about them without their consent. However, you can connect with SIIL students and graduates in our official Telegram community.