Higher education remotely

Introduction to Brand Management

Further education (certificate)

2 months of study

Russian

Program Description

Program Overview

Master the basic skills of a brand manager in just two months.

In the course you will learn:

analyze brands and their marketing strategies,
create brand identities for brands,
build consumer loyalty and evaluate brand effectiveness.

Educational material is provided in the format of video lectures and tests.

The order and timing of the disciplines students choose for themselves.

Admission

It's easier than it seems

REMOTE ADMISSION CLEAR ADMISSION CRITERIA

Apply for free — no application fee and no obligations.

The Admissions Committee will answer all your questions and help you choose the right educational program.

Syllabus

Disciplines

Counterfeit luxury products

After completing this course, students will understand consumer behavior in the luxury goods industry, including motivations behind purchasing genuine and counterfeit products. They will be able to distinguish luxury categories, analyze the impact of brand image and equity on purchasing decisions, explore consumption motives, and assess the risks and consequences of counterfeit goods for consumers, brands, and the market.

Brand management of luxury goods and services

After completing this course, students will understand the core functions of brand management, including brand strategy and development. They will grasp key concepts such as brand, brand equity, and value, analyze the role and responsibilities of a brand manager, and explore approaches and schools of luxury brand management.

Brand management

Upon completion of this course, students will study the fundamental theoretical models of brand building, learn all the principles of creating a strong brand and building consumer loyalty, learn to analyze successful brands using examples from the Indian and international markets, develop brand positioning and promotion strategies, and evaluate brand effectiveness in terms of financial value.

Digital Branding and Engagement

Upon completion of this course, students will learn the key principles of creating and managing a brand in a digital environment, analyze successful digital branding examples and apply them to real-world scenarios, master methods for attracting and retaining audiences through digital channels, and learn how to use social media, content marketing, and other tools to engage with customers.

Questions about the program

Find the answer to your question

What accreditation does SIIL have?

The Institute has been included in the register of higher education institutions of the Canton of Vaud, which allows it to issue diplomas apostilled by the Municipality of Lausanne. In addition, SIIL has successfully undergone an external quality assessment of its educational services by the Swiss agency EDUQUA and has received a 5-star rating in the QS Stars rating system. SIIL is also approved as a member institution of the International Accreditation Council for Business Education (IACBE). Currently, SIIL is undergoing institutional accreditation with the ENQA-recognized accreditation agency IAAR, as well as program accreditation with the ENQA-recognized agency AQUIN, both based on the European Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG).

Why are the prices listed in euros?

SIIL's tuition fees are listed in euros, even though Swiss francs are used in Switzerland, as our institute attracts students from all over the world. The euro was chosen as the primary tuition currency due to its widespread availability and convenience for international students. This simplifies the payment process for those living in the European Union or other regions where exchanging Swiss francs may be difficult. By offering euro payments, SIIL aims to make financial transactions simpler and more accessible for its students, regardless of their location. We hope this decision will make the payment process easier and more convenient for all students.

Where can I find information about SIIL graduates?

To protect the personal data of our students, we are not permitted to disclose information about them without their consent. However, you can connect with SIIL students and graduates in our official Telegram community.

Documents

Here is all the information you need.

Admission requirements for certificate programs

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Tuition payment policy

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Regulations on studying in certificate programs

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Our students' experience

Education that fits your busy life

Studying that won't disrupt your normal life

Our educational programs are designed to help you achieve professional success while still finding time for work and the important things in your life. Our flexible learning schedule helps you maintain a comfortable balance in your schedule.

Education without borders

Get an education from anywhere in the world. Wherever you are, your pursuit of knowledge and growth knows no bounds. We offer flexible solutions, allowing you to study anywhere, bringing together students from all over the world in a single educational space.

Study from any device

Our educational programs are accessible from any device. Whether you're using a computer, tablet, or smartphone, high-quality education is always at your fingertips.

Modern education

Dive into a rich world of knowledge with our e-books, available for in-depth study. Watch video lectures from experts in your field. Participate in interactive online webinars, asking instructors questions in real time.

Accreditation and awards

Why people trust us

Our advantages

The learning conditions are suitable for everyone

Fixed tuition fee

Classes are available at any time

The platform works on all devices

Access from anywhere in the world

Duration of study: 2 months

Studying is conducted in Russian

Online education market in numbers

Based on publicly available data

Type of program

Online study programs

Duration

2 months

Tuition fee

390

450

700

1000

Flexible admission schedule

Mobile learning app

AI Assistant

Total 390 € / Semester

We will answer you everything

Any questions left?

You'll have a one-on-one consultation with our education specialist, where you can ask all your questions about admission and studying at our institute. Start discussing your future with one of our representatives today.

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