Internet-marketing

It is the promotion of goods and services on the Internet. Internet marketing is a multi-stage process. It includes finding the target audience, attracting their attention to a specific product or service, the sale itself, as well as maintaining contact with customers, monitoring, and analyzing consumer feedback. With a professional education in internet marketing, you will be able to join this process at any stage or take full control over the promotion of goods and services on the Internet.

This is a specialist who possesses a wide range of marketing knowledge and uses online technologies to achieve business development goals. Their areas of competence include: market analysis, promotion campaign budget planning, target audience research, development of marketing strategies, launching new goods and services on the market, brand promotion, customer acquisition, and retention.

Among the areas are: social media marketing (SMM), email marketing, search engine optimization (SEO), search engine marketing (SEM), inbound marketing, affiliate marketing, and much more. An internet marketer knows the advantages of each area and is able to develop the most effective promotion strategy for a specific product or service.

Become a student of the Bachelor's program «Internet Marketing» at the Swiss International Institute of Lausanne. The program allows you to acquire deep knowledge of business processes and analytical methods, as well as important practical skills. It involves mastering marketing strategies, search engine algorithms, data-driven marketing, social media marketing, and the fundamentals of entrepreneurship.

Training takes place on the Institute's own educational platform, which includes a website and a mobile application. The program includes lectures and interactive seminars where practical tasks related to promoting goods and services in specific market conditions are analyzed. Teachers actively use feedback channels, making the training full-fledged and effective. You can study at any convenient time from anywhere in the world.

The duration of study is 3 or 4 years, depending on the chosen pace.

Graduates of the Bachelor's program are awarded the qualification «Bachelor of Science in Internet Marketing».

You will learn to: analyze the market, design electronic portals, create interactive web applications, create digital media and manage content, develop advertising and promotion strategies, communicate professionally with clients, analyze risks and develop anti-crisis business strategies, and forecast market development.

You will develop: analytical skills, decision-making skills, strategic thinking, time management, multitasking, and stress tolerance.

You can become: a Marketing Director, SEO Specialist, Marketer, Trendwatcher, Editor, Content Manager, PPC Manager, Client Relations Manager, Copywriter, UX Specialist, Web Analyst, Targetologist, Web Designer, Internet Project Manager, Online Consultant, or Private Entrepreneur.

Yes. Internet marketing is one of the most popular freelancing fields, and the demand for specialists in this area significantly exceeds supply. You can become an entrepreneur, start your own business, or create a successful startup.

Yes. Training takes place fully online at your convenience, allowing you to combine it with professional activities and family life.

The Institute has been included in the register of higher education institutions of the Canton of Vaud, which allows it to issue diplomas apostilled by the Municipality of Lausanne. In addition, SIIL has successfully undergone an external quality assessment of its educational services by the Swiss agency EDUQUA and has received a 5-star rating in the QS Stars rating system. SIIL is also approved as a member institution of the International Accreditation Council for Business Education (IACBE). Currently, SIIL is undergoing institutional accreditation with the ENQA-recognized accreditation agency IAAR, as well as program accreditation with the ENQA-recognized agency AQUIN, both based on the European Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG).

Switzerland is a multilingual country with national languages including German, French, Italian, and Romansh. It consists of 26 cantons, each of which may use different languages beyond the four official ones. Thanks to this linguistic diversity, there are no restrictions on the language of instruction in higher education institutions in Switzerland, allowing programs to be taught in any language. At SIIL, studying is conducted in Russian and English, with plans to expand the range of languages offered in the future.

Tuition fees at SIIL are listed in euros, even though Switzerland uses the Swiss franc, because our institute attracts students from all over the world. The euro has been chosen as the primary currency for tuition payments due to its wide availability and convenience for international students. This makes the payment process easier for those living in European Union countries or in other regions where exchanging into Swiss francs may be more difficult. By offering payments in euros, SIIL aims to make financial transactions simpler and more accessible for its students, regardless of their location. We hope this approach makes the payment process easier and more convenient for all students.

To protect the personal data of our students, we are not permitted to disclose information about them without their consent. However, you can connect with SIIL students and graduates in our official Telegram community.